Every now and then, an aviation company rises with a drive to disrupt traditional models and thinking; to rock the boat and to bring new customers and income in areas that might have been thought of as impossible. I believe the latest carrier with this in mind is Norwegian.
Norwegian has grown into the third largest low cost carrier in Europe behind Ryanair and Easyjet but unlike their bigger brothers and their talk about low cost Atlantic flights, Norwegian are actually doing it! This month Norwegian started flights from Gatwick (Link) and other European destinations to various airports in the US from as low as $275 per flight.
I would love to think of this move as a game changer and should be getting the attention of the big trans-Atlantic players. I say good on them and good luck...may the price war begin and the consumer win!